Milestones
  • 1990 Today Tea
    Launched
  • 1991 Launched Amrit
    Tea.
  • 1995 Launched Today
    Premium Tea.
  • 2000 Today Star Tea
    Launched
  • 2001 Diamond Locket Scheme
    (Dil se kharido diamond ka
    dil jeeto)
  • 2002 Today Haryali Tea launched by
    actress Amisha Patel followed by
    the holographic pouch.
  • 2003 Launched Today
    No1. Tea.
  • 2004 Today Premium Tea new pack
    launched by Miss World
    Priyanka Chopra
  • 2006 "Jeeto Karroro ke Inaam" scheme
    launched and ATC pack
    in Ludhiana.
  • 2007 Today Yellow Tea
    Launched
  • 2011 New pack of Today Premium
    Tea launched with
    "antioxidants".
  • 2014 New Pack of Today Premium
    Tea launched (with zero fat, rich in
    calcium and energy