The promoters of Today Tea are in Tea industry for nearly 4 decades. Mr. Shambhu Dayal Jain started trading in tea.’Golden Eagle’ brand was launched in 1990. ‘AMRIT Tea’ was launched in 1991. New brand ‘Today Tea’ was launched in 1995 & became popular in short span of time. On 27th June 2002, when ‘Gadar’ star heroine Amisha Patel launched the Today HARYALI Tea brand in Delhi with Mr. Vijay Pratap Roody, then commerce minister, Mr. Ratan Jain, owner of Venus Cassettes. The launching has jam packed with media persons. ‘Holographic pouch’ was introduced to pack the tea. In 2003’Today No. 1′ was launched with stronger taste at affordable price. Making ‘Today’ as brand umbrella a new brand was launched as Today Premium tea by then Miss World, Priyanka Chopra again on 2nd August 2004. In the same year ‘Star Nite’ was organised in Talkatora Stadium where Govinda, Shilpa, Shetty, Udit Narayan with several other popular stars performed live & over 20,000 people witness the crazy show which is still the talk of town. On 13th April 2006, on Baisakhi- “Jeeto Kaore ke Inam” scheme was launched in Ludhiana. Today Tea Premium ATC Pack was launched in 250 gms pack. On 30th June 2011 Company launched the new pack of Today Premium Tea. This new pack become very popular and market share of Today Tea increased in North India. On 1st October, 2012 Company introduced Today STAR pac. On 1st July, 2014, Company introduced new pack of Today Premium Tea with improved quality & taste.
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